Patrick Good: What’s Your “Why”? Connecting Customers with Your Brand Identity

Patrick Good provides insight and inspiration for business owners to clearly identify the “Why” of your organization, while connecting ideal Customers with your Brand Identity. He shares a link to a relevant and inspirational video resource and challenges business owners to discover and effectively communicate the “Why” of their business.
For more information, visit Patrick’s website.

About Pat Good

Patrick GoodPatrick Good is the Owner of PAG Associates, a Corporation consisting of 5 business units, including AdviCoach of NW Ohio.  Pat founded AdviCoach of NW Ohio in 2010.  AdviCoach is the nation’s fastest growing business coaching and advisory firm.  Pat has an extremely broad business background with over 25 years of experience and success in a wide range of areas including Sales & Marketing, Business Development, Operations, Materials Management, Purchasing, Manufacturing, and Engineering.  His extensive business acumen is rooted in his shop-floor manufacturing and production management experience.  He has led the Materials, Purchasing, Operations, and Sales functions of local and global companies, including Honeywell International, Midwest Stamping, Kelsey-Hayes, William Cook North America, and Toledo Stamping.

Pat’s background includes certifications in Six Sigma, Lean Manufacturing, Theory of Constraints, and Total Quality Management systems, including Facilitator roles.  He is a Lifetime Certified Purchasing Manager and Six Sigma Black Belt.

After serving in the United States Navy, Pat earned his Engineering and Business degrees from the University of Toledo.  He was born and raised in Toledo.  He and his wife of 29 years (Peggy) have two adult daughters and live in Maumee.

Watch other episodes by Patrick Good –  Toledo Business Coaching:  Making Your Success a Reality

  1. Thanks Patrick for the great information on brand identity! I love the statement you gave “people don’t buy what you do, they buy why you do it” and how you talked about connecting your purpose and your “Why” to understand your brand identity! Great and insightful tips as always. Looking forward to your next show.

  2. “People don’t buy what you do, they buy why you do it.” Thank you for that, Patrick!! It makes so much sense to build a brand around that “why”. I look forward to your next show!

  3. That was such a helpful show on brand identity, Patrick! I loved how you suggested getting in touch with the why I do it not the what I do in order to get my message across. Thanks for the tips.

  4. Great information about connecting customers with your brand identity… This is something that I know i’m not doing enough. My industry is a common one, but a very misunderstood one also. Communicating the “why” I think will not only help to connect with my customers but educate them as well and get them personally invested in their purchase AND in Leap Graphics. Thanks for posting Pat!

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