The Most Important Part of Your Online Video Script

Pat Altvater shares the most important component of your online video script and provides tips for creating this part of your script by using the AIDA marketing acronym. Watch this episode to create videos that keep your viewers watching.

For more information, visit Pat’s website, AFP Marketing.


Meet Digital Media Strategiest, Pat Altvater

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008.  Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing.  When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client.  AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories.  Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Internet Video Tips: Growing Your Business with Video.

  1. Great show Pat! I loved your tips about creating an online video script. I was amazed with the statistic about how the average viewer will decide whether they want to watch a video in the first 10 seconds – WOW! I also loved the information on AIDA! Everyone that is doing anything with video needs to see this show!

  2. Pat, thanks for the awesome tips about crafting an online video script to capture the attention and interest of our viewers. Your examples of using humor, props and the WIFM tactic really make sense….great information. Looking forward to your next show to learn more about online video best practices.

  3. Wow, Pat, great info on how to put together the best online video script! I love that you keep up with what’s going on in this realm so I don’t have to. I can watch your shows to find how the best practices to keep my shows interesting and attract attention. Thanks.

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