Online Video Marketing, 3 Tips to Get Started for Brick and Mortar Businesses

Pat Altvater offers 3 tips that brick and mortar businesses can use to get started creating content videos as part of an online video marketing strategy. A recent study by Google and Compete, found the most effective online marketing in terms of driving offline sales is video. Learn how to get started in this episode to take advantage of this trend.
For more information, visit Pat’s blog, Content Video Marketing.

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008.  Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing.  When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client.  AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories.  Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Online Video Marketing: Use Video to Grow Your Business and Your Comfort Zone.

  1. Thanks Pat! What a great show on online video marketing for Brick and Mortar businesses. You are so correct – when deciding to go to a brick and mortar store these days, I don’t just drive to the closest store anymore, I Google it first and decide which store is best for me and then drive to the physical location. I’d rather drive a little farther for the “perfect” store!
    Online video marketing – what a great way to differentiate yourself from all the other companies in the area! Sometimes we think of online video marketing as something only for online businesses, but we all better think again – this show is a real eye opener!

    • Thanks, Jeanne, for validating the stats of the reality of how people shop offline today! It is so important for small businesses, regardless of their type, to incorporate online marketing into their marketing strategies.

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