Pat Altvater: How to Leverage Online Video Marketing In Your Networking Process

Pat Altvater shares 3 ways to leverage an online video marketing series in your networking process. If you intend to use an Internet video series as a way to increase your credibility, showcase your expertise and speed up your sales cycle, check this out.
Find out more about starting a BizTV Shows® network in your area; download her free report,The Top 5 Mistakes that People Make When Creating Videos and How to Avoid Them.


Meet Digital Media Strategiest, Pat Altvater


“Leverage Online Video Marketing When Networking” Transcript by Online Video Marketing Expert

You can use your content video series in your networking process to gain credibility as an expert and speed up your sales cycle. Find out three things you can start doing to leverage content videos when networking, coming right up.

If you have a content video series channel on your website, You Tube or a platform like our BizTV Shows, you can leverage those videos when you are networking. Here are three ways to do that:

First, include the link to your video series on your business card that you give to prospects when you meet them at a networking meeting. Make sure to say something like – I provide tips to help others like you grow their business (or whatever it is that you do)…I provide tips to help others like you grow their business in my free video series…use the link right here on my card to check it out, there may be a tip or two that apply to you.

If you are scheduling a one on one with someone provide a link to your video series in the email you send them. If you have a link to your video series in your email signature – which I highly recommend – then in the email you can say something like – to learn more about how I help my clients be sure to check out my video series using the link provided in my signature below.

And finally, if you have strategic partners that you work with to pass referrals back and forth, educate them on how to properly position you through the use of your video series. Have them share the link to your content when they are making e-introductions or talking with your ideal clients.

When your ideal client, based on your suggestion or a suggestion from a strategic partner, goes to review your video series, you are about 60% more likely to get their business and it speeds up your sales cycle, because they get a feel for you through your videos. They already know and like you!

So be proud of your video content and share it as part of your networking process.

We are expanding BizTV Shows to other metropolitan areas – if you are interested in starting a network in your area, please visit our website at

About Pat Altvater, Online Video Marketing Expert

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008. Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing. When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client. AFP Marketing Group created BizTV Shows which now operate in three cities, Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories. Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Online Video Marketing: Use Video to Grow Your Business and Your Comfort Zone.

  1. Thank you for providing this episode on how to leverage online video marketing. This is beneficial because I believe that some of us have put a lot of time and energy into creating effective content and information as well as the logistics of videoing our episode/business clip but then fail at the execution to make sure others see our valuable message. Providing The video link on our email signature is a great suggestion for a quick, easy way for a potential client to get a genuine introduction of us by getting a glimpse of our demeanor, personality, and the topic or message that we are passionate about.

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