Pat Altvater: Learn Why Some Call To Action Phrases Convert and Others Don’t

Pat Altvater shares three keys to consider when creating call to action phrases. Use these keys when writing your call to action to improve your chances that the viewer will take the suggested action. This is the last “A” of the AIDA marketing acronym but is really the first step in the process to creating videos that meet your objectives.
 
To learn how about what to say in your call to action, visit Pat’s blog at Create a Call To Action That Converts.

 

Meet Digital Media Strategiest, Pat Altvater

 
Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008.  Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing.  When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client.  AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories.  Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Internet Video Tips: Growing Your Business with Video.

7 Comments
  1. Pat, I LOVED your Show! Stating that my call to action at the end of my videos should be CLEAR, SIMPLE and SPECIFIC seems so simple – why didn’t I think of that!! I am going to stop by your website to get more ideas and specific wording that I can use on my next video!! Thanks!!

  2. Thanks for the simple, yet effective tips about crafting an effective call to action in our marketing video messages. Deepening the relationship with the viewer is exactly what we’re trying to accomplish and by keeping the call to action simple, clear and specific, the viewer knows exactly their next steps to learn more. Great show!

  3. Thanks for more great tips on maximizing our videos, Pat. Your suggestions are great and from now on, I’ll be sure to have my call to action in mind as I prepare my script not wait and throw something in at the last minute! I liked you additional comments on your website!

  4. Good stuff Pat about writing a call to action into your script. This will definitely help me construct more effective scripts in the future. Having a specific request for what i want my viewers to do makes the videos more informative and a no-brainer!

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