Pat Altvater: Content Marketing: 4 Guidelines for Regularly Creating Effective Content

Pat Altvater shares that experts are expected to be prolific creators of content and that means being visible regularly and consistently. Discover four guidelines for creating effective content in a way that keeps your content marketing plan organized.
Watch Pat’s video Learn Why Some Call To Action Phrases Convert and Other’s Don’t and download her content marketing worksheet.


Meet Digital Media Strategiest, Pat Altvater

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008. Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing. When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client. AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories. Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Online Video Marketing: Use Video to Grow Your Business and Your Comfort Zone.

  1. Thanks, Pat, for the info on content marketing. I think it is especially important to know what my clients might want to hear and what problems I am helping them solve so that what I’m doing has value for them. Great show!

  2. Hi Pat, this video is right on time… you know i struggle with creating content and i’ve always felt that it was because what i was talking about had to be created separately from what i do every day. But using what i’m already involved in for show content and organizing it to retrieve later is a great idea. Thanks for sharing!

  3. Well done, Pat! It’s easy to get overwhelmed with ideas for content especially when there is no strategy in place. Keeping a spreadsheet so it’s all organized and in one place is a fantastic idea!

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