Pat Altvater: 4 Ways to Showcase Your Unique Selling Proposition in Your Videos

Pat Altvater discusses your USP, or Unique Selling Proposition, that tells people WHY they should buy from you. A great USP states the essence of your business promise; typically it’s a tagline that you use in all of your marketing both on and offline. Get tips for showcasing your USP in your content videos in this episode.
For more information, visit Pat’s blog post, Finding Your USP.


Meet Digital Media Strategiest, Pat Altvater

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008.  Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing.  When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client.  AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories.  Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Internet Video Tips: Growing Your Business with Video.

  1. Thanks Pat for the GREAT tips on how to create a USP – Unique Selling Proposition! I just love the ideas that you gave on using that USP in a video series – WOW – what great ideas! Thanks for the great information! Looking forward to your next show.

  2. This is gold info Pat. This series of videos have really made me sit down and rethink my video approach to create a Unique Selling Proposition. I have a much better grasp of the direction i want to go with them, thanks for this show!

Leave Your Reply

Your email address will not be published. Required fields are marked *