Effective Marketing-the 4-e’s of marketing your business

In this episode of Toledo Business Coaching, Patrick Good shares his insight about how marketing strategy has changed over the years with the advent of the Internet and media technologies. What was once the “gold standard” of marketing theory has now been updated to a more relevant intellect called the 4 E’s of Marketing.

For more information, visit Patrick Good’s website.

About Pat Good

Patrick GoodPatrick Good is the Owner of PAG Associates, a Corporation consisting of 5 business units, including AdviCoach of NW Ohio.  Pat founded AdviCoach of NW Ohio in 2010.  AdviCoach is the nation’s fastest growing business coaching and advisory firm.  Pat has an extremely broad business background with over 25 years of experience and success in a wide range of areas including Sales & Marketing, Business Development, Operations, Materials Management, Purchasing, Manufacturing, and Engineering.  His extensive business acumen is rooted in his shop-floor manufacturing and production management experience.  He has led the Materials, Purchasing, Operations, and Sales functions of local and global companies, including Honeywell International, Midwest Stamping, Kelsey-Hayes, William Cook North America, and Toledo Stamping.

Pat’s background includes certifications in Six Sigma, Lean Manufacturing, Theory of Constraints, and Total Quality Management systems, including Facilitator roles.  He is a Lifetime Certified Purchasing Manager and Six Sigma Black Belt.

After serving in the United States Navy, Pat earned his Engineering and Business degrees from the University of Toledo.  He was born and raised in Toledo.  He and his wife of 29 years (Peggy) have two adult daughters and live in Maumee.

Watch other episodes by Patrick Good –  Toledo Business Coaching:  Making Your Success a Reality

6 Comments
  1. Pat:
    Love it! I’m going to send the link around The Blade. ‘Showrooming’ is an example of one of the new challenges for retailers. What is ‘showrooming?’ The New Media/digital department of The Blade recommends some countermeasures for our retail customers and they can be found here. http://paulhem.com/?p=374

    Thanks again, Pat, I am a fan!

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