Patrick Good:Brand Promise: Help Your Business Stand Out From the Crowd

Patrick Good, Toledo Business Coach, explains the importance of your Brand Promise, while offering three simple tips to help you stand apart from your competition in this episode of Toledo Business Coaching. Building a strong, profitable business requires you to maintain a culture which makes people want to be part of what’s been created;implement these tips to do that.

For more information, visit Patrick’s website.

About Pat Good

Patrick GoodPatrick Good is the Owner of PAG Associates, a Corporation consisting of 5 business units, including AdviCoach of NW Ohio.  Pat founded AdviCoach of NW Ohio in 2010.  AdviCoach is the nation’s fastest growing business coaching and advisory firm.  Pat has an extremely broad business background with over 25 years of experience and success in a wide range of areas including Sales & Marketing, Business Development, Operations, Materials Management, Purchasing, Manufacturing, and Engineering.  His extensive business acumen is rooted in his shop-floor manufacturing and production management experience.  He has led the Materials, Purchasing, Operations, and Sales functions of local and global companies, including Honeywell International, Midwest Stamping, Kelsey-Hayes, William Cook North America, and Toledo Stamping.

Pat’s background includes certifications in Six Sigma, Lean Manufacturing, Theory of Constraints, and Total Quality Management systems, including Facilitator roles.  He is a Lifetime Certified Purchasing Manager and Six Sigma Black Belt.

After serving in the United States Navy, Pat earned his Engineering and Business degrees from the University of Toledo.  He was born and raised in Toledo.  He and his wife of 29 years (Peggy) have two adult daughters and live in Maumee.

Watch other episodes by Patrick Good –  Toledo Business Coaching:  Making Your Success a Reality

7 Comments
  1. Thanks Patrick for the great tips on how to help our business avoid being commoditized by developing a brand promise that our customers will remember! I loved the examples you gave on how some of your current customers are using these tips so successfully. Another great show! By the way – I think I need the name of your Dry Cleaner client – wow – that’s a brand promise I won’t forget!

  2. I appreciate the feedback Jeanne…thank you. Yes, showing up in the market different than your competitors makes your business memorable. Any remember, Brand Promise is all about the customer, not us. Make it a great day!

  3. I’ve been hearing “experience, experience, experience” lately! Just as you said Patrick, going above and beyond to turn your product or service into a special moment that the customer looks forward to participating in and telling others about is key to getting them to be repeat customers and referral sources. That’s a “Brand Promise” that I’m definitely going to integrate into my marketing plan. Thanks!

  4. Great insight into a brand’s promise, Patrick! Often people mistake “brand” with merely a logo and forget that it’s about the personality and character of a company.

    I especially liked your tip to become more personable by using your customer’s name. One of my favorite Dale Carnegie quotes is “there is no sweeter sound to any person’s ear than the sound of their own name.” What a great, and simple way, to take care of people and elevate your brand promise!

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